Straight answers — no sales language. If your question isn’t here, the free visibility report will cover it.
Why doesn’t my campground show up on Google?
+
Most campgrounds are invisible on Google for three reasons: an incomplete Google Business Profile, a website with no local SEO signals, and no content that matches what campers actually search for. At Starter Site Co., the first thing we do in every visibility report is check all three — because fixing them in order is where all the ranking gains come from. The good news is that campgrounds with no prior SEO work often see the fastest results, because the baseline is so low.
How long does SEO take for a campground?
+
Google Business Profile improvements show results in 30–60 days. Organic search rankings for competitive keywords typically take 3–6 months. Campgrounds working with Starter Site Co. on a Monthly Growth Partner retainer see the fastest movement because we’re updating signals every month — not handing off a one-time deliverable. The campgrounds we’ve worked with that started before peak season saw booking increases within that same season.
How much does campground SEO cost?
+
At Starter Site Co., campground SEO services start with a $297 Visibility Roadmap — a full audit of your site, Google Business Profile, and local search presence, with a prioritized action plan. The Monthly Growth Partner retainer is $497 per month at the current founding rate (regular rate $1,299), with a three-month minimum. The $297 roadmap fee applies as a credit toward your first month. We also offer one-time AI Automation Setup starting at $1,500 for campgrounds that want to automate lead capture and review requests.
How do I get more direct campground bookings without paid ads?
+
The highest-ROI path to more direct bookings without paid ads is: rank in Google Maps for local campground searches, make your own booking process faster than third-party platforms, and build a consistent review system. Campgrounds that do all three typically shift 15–30% of OTA bookings to direct within one season — eliminating platform fees on every one of those stays. Jess Greco at Starter Site Co. has built this exact system for Midwest campgrounds operating with no paid ad budget.
What does a campground SEO service actually do?
+
A campground SEO service improves where your property appears when guests search for campgrounds nearby. Starter Site Co. focuses specifically on the three things that drive campground bookings: Google Business Profile optimization (so you appear in Maps), on-site SEO (so your website ranks for the searches your guests use), and booking flow improvements (so visitors who find you actually complete a reservation). We don’t do generic SEO — every system is built for campground and outdoor hospitality businesses.
Do I need SEO if I’m already on Hipcamp or ReserveAmerica?
+
Yes — and the math is straightforward. Every booking that comes through a third-party platform costs you 10–25% in fees. A campground with $200,000 in annual bookings is paying $20,000–$50,000 per year to platforms for guests who would have found you anyway with basic search visibility. Starter Site Co. works with campground owners who are tired of feeding platform fees on bookings they should own. The goal is always more direct bookings from guests finding your campground on Google — not someone else’s marketplace.
What states does Starter Site Co. work in?
+
Starter Site Co. is based in Janesville, Wisconsin and works primarily with campground owners across the Midwest — Wisconsin, Illinois, Iowa, Minnesota, and Michigan. All work is done remotely so geography is flexible, but our deepest knowledge of local search markets, seasonal booking patterns, and regional camper behavior is in the Midwest. Campgrounds outside this area are welcome to reach out and we’ll let you know if we’re a fit.