Case studies
Real results from real service businesses
These are drawn from service businesses I’ve worked with in marketing and operations over the past decade. Results are documented and verified.
A Midwest campground grew occupied site nights by 360% — in one season.
The situation
Midwest campground with strong on-property experience but minimal online visibility. Manual reservation process, shoulder-season gaps, and no system for capturing after-hours inquiries.
What was built
SEO-optimized website rebuild, Google Business Profile overhaul, automated booking flow, inquiry response sequences, seasonal email campaigns, and review request automations.
The full result
Occupied site nights up 360%. Total revenue up 40%. Occupancy rate nearly doubled. New bookings up over 60%. Average length of stay more than doubled. Cancellations dropped nearly 30%. Daily website visitors up 45%. Primarily organic — SEO, Google Business Profile, and booking flow.
What this means for you: Most campground websites exist. Very few are built to bring in bookings. The gap between “has a website” and “ranks for searches and converts visitors” is where all the revenue lives.
A small church grew its online presence and made it easier for new visitors to find, connect, and show up.
The situation
Outdated website with no local search presence. New visitors couldn’t find service times, location, or what to expect. Leadership wanted a site that felt welcoming before anyone walked through the door.
What was built
Clean, mobile-first website with clear service information, a visitor FAQ, staff introductions, and Google Business Profile optimization. Built for someone who has never attended before.
The result
Improved local search visibility for relevant searches. New visitors arrived knowing what to expect — reducing friction at the door. The site became a tool for outreach rather than just an online bulletin board.
What this means for you: A website that answers the questions people actually have before they show up is worth more than one that only serves existing members.
A petting zoo and family attraction got found by the families actively searching for exactly what it offers.
The situation
Seasonal family attraction with strong word-of-mouth but almost no online discoverability. Parents searching for local activities weren’t finding it. No Google Business Profile presence to speak of.
What was built
New website optimized for family activity searches, Google Business Profile setup with photos and seasonal hours, and a simple booking/inquiry flow for birthday parties and group visits.
The result
Appeared in local search results for family activity and kids’ experience searches for the first time. Inbound birthday party and group inquiry volume increased. Reduced time the owner spent answering basic information questions by phone.
What this means for you: If a family can’t find you when they search “things to do with kids near me,” you don’t exist to them. Visibility is the first conversion.
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